"Jonathan M. Rothberg fancies himself the Steve Jobs of biotechnology. While much less known than the Apple leader, Dr. Rothberg is also a wealthy entrepreneur with a reputation as a visionary, a masterful promoter and a demanding boss.
But what Dr. Rothberg really means is that he wants to do for DNA sequencing what Mr. Jobs did for computing — spread it to the masses.
Dr. Rothberg is the founder of Ion Torrent, which last month began selling a sequencer it calls the Personal Genome Machine. While most sequencers cost hundreds of thousands of dollars and are at least the size of small refrigerators, this machine sells for just under $50,000 and is the size of a largish desktop printer.
While not intended for the general public, the machine could expand the use of DNA sequencing from specialized centers to smaller university and industrial labs, and into hospitals and doctors’ offices, helping make DNA sequencing a standard part of medical practice."
The New York Times